The Portland Trail Blazers have been a part of the NBA since 1970 and have never taken the risk to make major changes to their brand. In research I quickly found out that the current trailblazer mark concept is about five players from each team coming together to play the game of basketball, this means more for a logo of the NBA rather than specific to the Trailblazers.
These designs are to conceptualize what the Trail Blazers brand could look like if it were based on the flag of Portland, trailblazing symbols for hikers, and the arts/crafts culture of Portland.
NIKEiD was launched in 2012 as an outlet for the sneaker culture to customize NIKE shoes to fit their style. Just like the NIKE brand started with shoes and grew to more products, I believe NIKE's iD brand should expand into customized clothing.
These collateral designs were created to show a relaunch and expansion of the brand. This is a call to action to instruct and inspire people to own the style they create and further more to OWN THE STREETS.
ROLE:Lead Designer/Research Lead
DUTIES PERFORMED: Identity Designer, Collateral Designer, Research
'Disney Infinity 3.0'
ichi Worldwide is a full-service, award-winning agency that specializes in areas such as advertising, brand strategy, and content production for a variety of corporate companies.
When I arrived as a creative intern in the Summer of 2015, I was excited to be able to be part of an awesome creative team and join a solid creative process for the advertising of Disney Infinity 3.0.
Assisted in creating visuals for Disney’s E3 installation and OOH print and web, created pitch decks, and collaborated with art directors and creatives on various projects.
ichi – 'Disney Infinity' Case Study
Azusa Pacific Art&Design
Azusa Pacific University's Art&Design is in the midst of huge changes and is beginning to gain major traction through the students that are coming out of it's department.
DUTIES PERFORMED: Brought on as a Freelance Designer to create Brand Identity
SPACE is a mobile app that creates a fun and social spin on parking. SPACE believes that everyone has the perfect space, but they also happen to be a parking app. This app shows nearby attractions, food, fun, and gives the location for the nearest to or least expensive parking by your destination.
DUTIES PERFORMED: Mobile UI/UX Director and lead designer and Brand Design Director
PreceptME is a mobile app that changes the connection between nursing students and professionals in the medical field. This app is designed to make it easier for students to connect with preceptors and get hours of experience in their area of study.
DUTIES PERFORMED: Brought on as a Freelance Designer for a competition to create identity, presentation decks, and app slides for a nursing app
Under Armour Coolswitch
Under Armour CoolSwitch is a product where the high-tech fabric is used to help cool the body when it comes in contact with sweat. This means you have to be determined to sweat to feel the effects of the cooling technology.