Since launch, I’ve had the pleasure of being able to define Movies Anywhere’s visual communication and illustration style. This work has been viewed by millions of collectors in-product, on social, and other marketing communications. I’ve been responsible for projects like product iconography, product illustrations, studio-approved avatars, genres, and other miscellaneous illustrations to bring our in-product experience to life.
Genres
First Illustration Project (2017) Used as Evergreen Heroes for Genre Collections
Avatars
Used Primarily In-Product as Profile Pictures
Color Palette
Color Palette Expanded From Movies Anywhere’s Logo Colors and Primary UX Colors
Editorial Illustrations
Various Seasonal Editorial Illustrations Leveraged for Marketing Campaigns
Defined Visual Language
Hierarchy Used For In-Product and Marketing Communications to Highlight Features
Empty State Illustrations
Used to Highlight Empty State Situations In-App
Generic Devices
Ownable Custom Generic Illustrations Used in Product and for All Marketing Touchpoints
Watch Together Emojis
Used as Reactions During Watch Together Sessions
Screen Pass Illustrated Iconography
Illustrations Expanded from the Screen Pass Brand to Support Cross-Channel Marketing Communications
Miscellaneous Illustrations
Illustrations Created for Internal Events and Team Merchandise