Movies Anywhere — Chris Sequeira

Intro

ROLE GROWTH

Graphic Designer (Contract)
2017-2018

Graphic Designer
2018-2021

Senior Designer
2021-Present

RESPONSIBILITIES

I am a full time designer at Disney under DMED’s Movies Anywhere product. I have been at the company since pre-launch and have become a strategic design partner who has provided brand strategy, development and execution through my support of all segments of marketing. I lead creative strategy and provide art direction for a variety of campaigns, present concepts internally and to executive-level studio partners, collaborate with UX design teams, focus on data-driven engagement email design, and assist in design for paid media/acquisition. I have been able to bring the brand value through developing the illustration style and visual language since launch.

Below is a bite-sized highlight at just some of the work I have been able to bring to life at Movies Anywhere during my time as a designer.

Brand Visuals

Samples of brand development and creative strategy I provided during my time at Movies Anywhere.

Illustrations

Since launch, I’ve had the pleasure of being able to define Movies Anywhere’s visual communication and illustration style. This work has been viewed by millions of people viewing in-product, on social, and other marketing communications. I’ve been responsible for iconography, product illustrations, studio-approved avatars, genres, and other miscellaneous illustrations to bring our in-product editorial experience to life.

**In-App Icons**
The most basic illustration type in our product with the biggest weight. These icons are mostly for navigation purposes.

**Illustrated Iconography**
A step above our in-app icons, these icons are used in places such as CRM and social to assist the storytelling.

**Product Illustrations**
For cold opens, landing pages, and empty states; these illustration types help our users to distill the importance of specific features of our product.

**Genres**
Created a collection of generic genre artwork for our in-product experience that would not infringe on an studio properties.

**Avatars**
Created a set of studio approved and constantly updated custom illustrated avatars to allow our users to use imagery that reflects their movie taste.

**Miscellaneous Illustrations**
From holidays to special events, these custom illustrations help bring the ideas of the Movies Anywhere editorial team to life for our in-product experience.

SEE FULL BREAKDOWN

Screen Pass

Screen Pass was a first-of-its-kinds feature where Movies Anywhere provides users with the ability to digitally lend their movie collection to anyone. My roles for this project included leading the cross-functional naming brainstorm alongside our editorial lead, developing the logo and custom type treatment, and developing the visual brand look of the launch campaign.

**Naming Brainstorm and Campaign Creative**

See Screen Pass Case Study

Watch Together

Watch Together is the co-viewing feature for Movies Anywhere launched during the 2020 pandemic. I had the responsibility of concepting then bringing to life the key art, icons, type treatment, and additional illustrations.

Hero & Billboard Updates

In 2020 we were phasing out our primary font from all marketing in exchange for open sans. I saw this as an opportunity to update more than our font and rethink and refresh our in-app experience from a design side.

I optimized the relationship between the size of heroes and billboards on each platform, which had not been refined for a few years. Beyond the type size optimization I also wanted to make sure we allowed the artwork to breathe and shine more through angled custom gradients for each movie. Finally, we wanted to create consistent placement of title treatments, taglines, and CTAs for all heroes and billboards moving forward.

**Launch Billboard Style (2017 – 2019)**

**Updated Billboard Style (2019 – Present)**

Email Templates

Below is a look at the email type style guide I’ve developed for Movies Anywhere along with a few samples of email creative and wireframe modules.

2021 Year in Review

Below are visuals for Movies Anywhere’s 2021 Year In Review mini-campaign. I was responsible for developing a type treatment and key art to leverage in-app, email, social, and paid channels.

**Movies Anywhere 2021 Year In Review Concepts**

Miscellaneous Projects

Below are a few projects I’ve designed that don’t fit into the above sections. These range from internal projects, evergreen design systems, and seasonal projects